Watco’s previous platform, Umbraco was replaced with the Peracto eCommerce platform to deliver multiple sites across 3 languages.
With a complete UX overhaul, Watco customers can enjoy a seamless purchasing journey from beginning to end. Key features such as the ‘best sellers’ categorisation, review tools, live chat and real time stock information have boosted engagement and increased the conversion rate.
Product advice provided based on search string has ensured customers are finding and purchasing the right products for their needs.
Peracto’s powerful editing tools enables rich merchandising of products and other content. Multiple high quality images are fully optimised to offer the best experiences across all devices.