UK based manufacturer boast of multi-site capabilities.

International stores
Increase in conversion rate
Increase in transactions


UK based manufacturer, Watco specialises in industrial floor coatings, repair materials and anti-slip products. Watco had previously enjoyed business growth through traditional catalogues, however, with a shift in customer behaviour and catalogue sales decreasing, they needed to quickly adapt to their customer needs. This included a new eCommerce store that would bolster customer experiences through improved merchandising.

Development of multilingual sites

Improved merchandising

Enhanced user experiences

Platform migration

Along with the UK store, Watco had desires to increase their online presence in the German, Irish and French markets. The existing site was a global site with language options but this didn’t fit their needs of offering different products and functionality online to the different territories.


Watco’s previous platform, Umbraco was replaced with the Peracto eCommerce platform to deliver multiple sites across 3 languages.

With a complete UX overhaul, Watco customers can enjoy a seamless purchasing journey from beginning to end. Key features such as the ‘best sellers’ categorisation, review tools, live chat and real time stock information have boosted engagement and increased the conversion rate.

Product advice provided based on search string has ensured customers are finding and purchasing the right products for their needs.

Peracto’s powerful editing tools enables rich merchandising of products and other content.  Multiple high quality images are fully optimised to offer the best experiences across all devices.

‘The new websites successfully deliver best in class eCommerce, improved UX, exceptional customer service at point of order, and clear market positioning of product ranges.’‍

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