Six international B2B eCommerce stores


Watco is a UK based manufacturer of industrial floor coatings, repair materials and anti-slip products.

Traditionally a catalogue business, Watco needed to modernise the eCommerce experience for customers through a best in class eCommerce website which would provide improved UX and superior customer service at point of order.

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Key Facts

Industrial paint & repairs supplier
Previous platform:
Increase in conversion rate
Increase in transactions
International stores

Core features


Allow users to view and purchase products in multiple currencies

Google Merchant Center

Promote your catalogue on Google Search, Maps, YouTube and more with Google Merchant Centre

Advanced in-site search

Help and engage users with a rich autocomplete in-site search experience

Multi-site and multi-lingual

Target new markets or territories by creating multiple storefronts from a single codebase

Collect at branch

Empower customers to click-and-collect their orders from your branch locations

Address lookup

Powerful address search improves checkout rates and improves data quality

Account documents

Provide customers with access to invoices, credits and statements via their online user account

Buying lists

Let your customers build and edit Buying Lists for frequently ordered products

Back-in-stock alerts

Bring back customers to your store with automated back-in-stock alerts


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Coverage calculator

Customers can work out the best value combination of product packs to cover a specified area/volume.


Intelligent product filters

Intelligent filters help customers find exactly the right product for their needs. These include area of use, application temperature, surface type and floor condition.


Click & Collect

Click & Collect allows a user to find their nearest collection point and choose to pick up their order.


Stores rolled out internationally

The Watco site has now been rolled out in multiple countries and languages, including France, Ireland, Germany, Eire, Poland and the UK, with more to follow.

The new websites successfully deliver best in class eCommerce, improved UX, exceptional customer service at point of order, and clear market positioning of product ranges.

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