Watco is a UK based manufacturer of industrial floor coatings, repair materials and anti-slip products.
Traditionally a catalogue business, Watco needed to modernise the eCommerce experience for customers through a best in class eCommerce website which would provide improved UX and superior customer service at point of order.
Allow users to view and purchase products in multiple currencies
Promote your catalogue on Google Search, Maps, YouTube and more with Google Merchant Centre
Help and engage users with a rich autocomplete in-site search experience
Target new markets or territories by creating multiple storefronts from a single codebase
Empower customers to click-and-collect their orders from your branch locations
Powerful address search improves checkout rates and improves data quality
Provide customers with access to invoices, credits and statements via their online user account
Let your customers build and edit Buying Lists for frequently ordered products
Bring back customers to your store with automated back-in-stock alerts
Customers can work out the best value combination of product packs to cover a specified area/volume.
Intelligent filters help customers find exactly the right product for their needs. These include area of use, application temperature, surface type and floor condition.
Click & Collect allows a user to find their nearest collection point and choose to pick up their order.
The Watco site has now been rolled out in multiple countries and languages, including France, Ireland, Germany, Eire, Poland and the UK, with more to follow.