PizzaExpress

Successful relaunch for PizzaExpress ‘Live’ Initiative.

361%
Increase in average ticket sales
48%
Increase in membership sales
38%
Increase in organic traffic

Challenge

PizzaExpress has supported the jazz community from its early days when it opened its first jazz club in 1969 in Dean Street, London.

Responsive website

Integrate secure booking system

Improved IA and UX

Ability to add venues in-house

The PizzaExpress Live brand was created to offer a broad range of entertainment for guests from comedy, to ‘An Audience With’ top celebrities and influential figures. To improve the ‘PizzaExpress Live’ online offering, they required a website redesign to create a more engaging experience and to increase bookings.

Solution

Using Peracto’s powerful content engine, PizzaExpress have produced aesthetically designed pages that engage with their customers. Their internal team can easily create and edit content using the CMS, including building dedicated landing pages to support promotion of specific shows/artists.

Secure online booking was achieved through the seamless integration with Spektrix. The booking experience is quick and smooth - supporting the increase in confirmed bookings per event.

High impact aspirational design and responsive UI optimised for tablets and mobile, provide a great experience for jazz fans.

Along with the website design and build, PizzaExpress worked with our consultancy teams to create fully responsive email campaigns that boosted traffic to the site and technical SEO facilitating online search.

‘9xb understood what we wanted to achieve and combined marketing know-how with technical expertise. The result is a really effective website that generates bookings.’

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